Canada has the best reputation in the world
Some may say we’re tiptoeing on the edge of an economic abyss, but when it comes to reputation Canada’s is the best in the world.
This is according to a new report from the Reputation Institute, “the world’s leading research and advisory firm for reputation.” The institute has been releasing an annual report of countries ranked by reputation, based on level of development as well as quality of life and institutions, since 2010.
We came in first all but two of those years, and have never dropped lower than second place. Last year Switzerland took the top spot but we knocked them back down to fourth place this year, like a boss. We’re followed by Norway in second place, then Sweden.
The top ten countries in the Reputation Institute’s 2015 Country RepTrak are:
- 1. Canada
7. New Zealand
“When people perceive a country positively based on their direct experiences and through the lens of others, that translates into increased tourism dollars,” says Fernando Prado, managing partner at Reputation Institute, in a news release. “That’s because a country’s reputation dictates supportive behaviours such as the willingness of people to visit that country.”
More than 48,000 interviews were conducted to measure the public’s perception of 55 countries based on three dimensions: effective government, appealing environment, and advanced economy, according to the release.
Here are the top 20 countries by reputation.